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The collaboration merges ICScolor's color proofing solutions with the vast market reach and product portfolio of Anderson & Vreeland.
August 26, 2024
By: Steve Katz
Associate Editor
ICScolor has announced a new reseller partnership with Anderson & Vreeland. This collaboration merges ICScolor’s color proofing solutions with the vast market reach and product portfolio of Anderson & Vreeland. ICScolor says it has consistently set the standard for saving time and money while getting products to market more quickly by replacing hard copy proofs with digital color proofs. By uniting with Anderson Vreeland, they leverage a network built upon decades of expertise, a strong sales force, and a comprehensive understanding of customers’ evolving needs in the flexographic segment. The synergy derived from this partnership is advantageous to both companies, as it dovetails ICScolor’s digital proofing solutions with Anderson & Vreeland’s product portfolio, including the Hybrid product line-up to take advantage of the integration with Cloudflow. This mutual relationship is a testament to ICScolor’s commitment to the flexographic printing industry and empowers it with tools essential for today’s brands and printers. “As we join forces with Anderson & Vreeland, we’re not just partnering with a reseller; we’re aligning with a leading technology team that is as committed to technological excellence and customer satisfaction as we are,” says Vicki Blake, VP of business development. “We sought out the ideal partner with the expertise and reach to bring our products to new heights, and Anderson & Vreeland was at the top of our list. The potential of this alliance is exciting.” “Our partnership with ICScolor is an exciting addition to our prepress portfolio,” states Shelly Swanke, director of Digital Solutions and Equipment for Anderson & Vreeland. “It enables us to not only support our customers in streamlining their workflow, but help their customers bring products to market faster and more efficiently.”
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